What Does A UX Designer Do

During the inspiration stage, the UX designer seeks to understand and observe. To do this, they conduct extensive research and competitor analysis in order to fully grasp the problem or challenge they are setting out to solve. This involves interviewing those who are, or will be, directly engaged with the product.

The designer then uses this feedback to identify the user’s goals, emotions, pain-points and behaviors. All of this information helps to form user personas. The next step is to consider what these personas are trying to accomplish when using a particular product, and the journey they will take to do so. The designer considers information architecture and uses various techniques, such as card sorting, to map out user flows.

Once the user flows have been determined, the designer knows what steps the user needs to take to complete their desired tasks. They will visually brainstorm solutions for each of these steps, creating wireframes and prototypes of what the final product might look like.

With prototypes to hand, the UX designer will then conduct usability tests to see how users interact with the product. This shows whether or not the user is able to complete their desired tasks, or if changes need to be made.

UX designers not only come up with solutions to user problems; they also need to present their ideas and designs to key stakeholders as part of their day-to-day work.

No matter what product or service they are designing, or what stage of the process they are at, UX designers will ask themselves the following questions:

• Is the product usable? Is it logical, self-explanatory and easy to use?
• Does the product or service solve an existing user problem?
• Is it accessible for different categories of users? You can read more about accessibility in design below.
• Is the product or service desirable? Does it create a positive experience which the user would be happy to repeat?

What Tools Do UX Designers Use?

UX designers rely on a number of different tools as they go about their work. At the research and inspiration stage, they will use survey and polling tools as well as video chat software to interview users and gather as much information as possible. There are also specific programs for wireframing, prototyping and usability testing, with Balsamiq, InVision and UsabilityHub among the most popular in the industry. In addition to design-specific programs, designers also use communication and project management tools to keep track of their work at all times.

What Kinds Of Projects Do UX Designers Work On?

As the tech industry grows, the field of UX design is becoming increasingly varied. UX designers can find themselves working on a wide range of projects within various contexts. Here are just some applications for UX design:

• Website, App And Software Design

UX designers are responsible for ensuring a smooth online experience for the user. From ecommerce websites to dating apps, from CRM software to web-based email clients, each and every online journey you take has been carefully designed by a UX professional.

• Voice Design

Voice user interfaces are revolutionizing the way we interact with technology. UX designers have a huge role to play in the rise of voice, as products like Amazon Alexa can only be successful if they are user-friendly and accessible for the masses. Designing for voice requires a slightly different approach to that of websites and apps.

• Virtual Reality (VR) and Augmented Reality (AR)

With the global VR market expected to be worth around $27 billion by 2022, UX designers will increasingly be required to design immersive experiences. Reality has also been working its way into the mainstream. More and more, UX designers will have to adapt their approach to ensure the latest technologies are accessible and user-friendly.

• Service Design

UX design doesn’t only apply to tangible objects and digital products; experiences need to be designed, too. This is where service design comes in.

Whenever you buy a coffee, stay in a hotel or use public transport, your experience is the result of service design, and service design methodology is very similar to that of classic UX design.

What Is User Experience Design

User experience (UX) refers to any interaction a user has with a product or service. UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks. The goal of UX design is to create easy, efficient, relevant and all-round pleasant experiences for the user.

UX designers combine market research, product development, strategy and design to create seamless user experiences for products, services and processes.

The Difference between UX and UI Design

User interface design is not the same as UX. UI refers to the actual interface of a product; the visual design of the screens a user navigates through when using a mobile app, or the buttons they click when browsing a website. UI design is concerned with all the visual and interactive elements of a product interface, covering everything from typography and color palettes to animations and navigational touch points.

UX and UI go hand-in-hand, and the design of the product interface has a huge impact on the overall user experience.

UX design is everywhere: the layout of a supermarket, the ergonomics of a vehicle, the usability of a mobile app.

To understand the principles of UX design, it helps to explore the history behind it:

2. The History Of UX Design

In the late 19th century, great thinkers and industrialists like Frederick Winslow Taylor and Henry Ford began integrating basic experience design principles into their production processes. On a mission to make human labor more efficient, Taylor conducted extensive research into the interactions between workers and their tools — just like UX designers today investigate how users interact with products and services.

In the early 90s, cognitive scientist Don Norman joined the team at Apple as their User Experience Architect, making him the first person to have UX in his job title. He came up with the term “user experience design” because he wanted to “cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.” Since then, each of these areas have expanded into specializations of their own.

For centuries, humans have been seeking to optimize their surroundings for maximum user comfort. These days, the term UX design has strong digital connotations, often referring to apps, websites, software, gadgets and technology.

How To Become A UX Designer

Working in UX requires a highly diverse skillset coupled with a passion for user-centric design. A career in UX can be very varied, challenging and financially rewarding.

There is no standard background or path that leads to a career in UX. However, the best UX designers typically share certain qualities and attributes, including:

• An ability to think both creatively and analytically
• A strong gift for empathy and a user-first mindset
• An interest in technology and how humans interact with it
• Strong problem-solving skills
• Strong communication skills and ability to collaborate

What Are The Most Important UX Design Skills?

UX designers don’t necessarily need a university degree to break into the field. Employers tend to look for a mixture of design skills, business acumen and soft skills. Some requirements you will often see in UX designer job descriptions include:

• Proficiency in creating user stories, personas, sitemaps, wireframes, prototypes and storyboards
• Ability to plan and conduct user testing, surveys, and formal evaluations
• Ability to iterate your work based on user testing data and qualitative feedback
• Understanding of interaction design principles and information architecture
• Ability to translate goals, objectives, and data into digital experiences
• Understanding of business metrics, and how your designs contribute to performance
• Strong communication and presentation skills; an ability to articulate and discuss your design decisions with clients and stakeholders
• Flexibility and adaptability

What counts as essential or desirable will vary depending on both the company and on the nature of the role.

Learning UX Design

Many people switch to UX design after gaining experience in another field like psychology, computer science, marketing or customer service. To get started in UX design, it’s important to do plenty of reading and research, to get to know the UX workflow, familiarize yourself with industry tools and build up a solid design portfolio. The most effective way to prepare for a career in UX is by taking a structured course and working on practical projects. Find out what exactly you should learn in a UX design course here and feel free to check out these free UX design tutorials.

The Benefits of WordPress in Digital Marketing

One of the best Content Management System is WordPress as its functionality can be expanded to fit most of the website needs, desired by most of the client. Throughout the year of 2015, the digital marketing plan for a business requires a Content Management system which is simple to run and which will not obstruct the purpose of promotion as well as content.

There is a reason why many WP developers and marketers prefer WordPress nowadays to build websites and systems for their clients. It’s easy to use and a tonne of feature rich plugins make things a lot flexible for business owners as well as developers.

Unlike other CMS, WordPress does have options to make your on page SEO strong.

Here are some of the benefits of WordPress in Digital Marketing:

• Content marketing: is a proven digital marketing strategy. Organizations produce content their audience can use and adds it to their website or blog. Then, this content gets promoted through social, email, paid channels and more to reach the target audience.

Marketers can use targeted keywords and phrases in the content to drive search engine visibility. And this useful               content on your website is valuable to your target audience. This value helps to build backlinks – links back to the             website – through social shares and other mentions.

WordPress is an ideal CMS for content marketing. It started as a blogging tool so content marketing is in its blood.             It has been refined over the years to make it one of the easiest utilities for creating and editing website content.

• Website Portal: While not a full fledged Association Management System like iMIS, WordPress has a wide variety of plugins available (including an iMIS plugin) that can help you manage most membership needs.

You can easily manage your members, offer payment and scheduling options for events, sell merchandise, and                 much more. Associations and nonprofits as well as small to medium sized businesses can use WordPress to                       create a community of brand evangelists.

With these plugins and a solid digital marketing strategy, organizations can turn their website into a portal where              their community of members, clients, etc. can gain access to information.

WordPress functionality can also be extended and customized to do just about anything you need. So, you don’t               need to settle for “off the shelf,” you can make your website a custom resource dedicated to the specific needs of             your audience.

This is called Utility Marketing.

• Community Building: With the functionality and strategies mentioned above, you have a powerful Youtility tool as Jay Baer puts it.

Your website will be the hub of a community of clients, members, whoever your target audience might be.

From this hub you can build the marketing wagon wheel (see below) where social channels are the spokes.

The wheel is completed as your community starts sharing and discussing the content, events, merchandise that                lives on your website the wheel hub.

The channels in the outer ring might change over time but the hub stays the same.

• SEO (Search Engine Optimization): is the process of optimizing your website and the links to it such that Google finds value based on certain keywords and phrases. You can use WordPress to greatly improve your SEO based on the following:

Using a plugin like Yoast, you can easily test the SEO strength of a page or customize the page title and META                     description.

WordPress eliminates any content bottlenecks which means content will be updated more often. This will                           improve rankings.

WordPress allows you to expand the pool of content editors in house. This is an extension of point 2. These                        editors, if invested in the success of the organization, are empowered to make changes on a regular basis which                improves the SEO of the site.

• Conversion: Turning visits into leads/sales  is easier with a CMS. You can track which content gets visits, shares, or comments and which do not. Then, tweak or eliminate the bad content and expand on the good content.

You can also track which calls to action work and which do not. With WordPress, you can try a variety of offers                   and calls to action. So, after identifying an offer/call to action isn’t working, you can replace it with something                     different that could produce better results.

Your website design/development firm can setup callouts and calls to action like buttons, styled boxes and more.             And using a plugin like Advanced Custom Fields, the developer can set these up to be easily editable.

• WordPress vs Other Content Management Systems: There are plenty of CMS options out there. I suggest that before making a decision, you do your research.

The majority of our clients are a perfect fit for WordPress. While other content management systems have similar             functionality to WordPress, there are some glaring differences…

-cost: because WordPress is open source, there is no license.

proprietary system usually has a monthly or yearly fee. Also, the pool of available WordPress developers is vast. Competition means competitive pricing. Of course, price isn’t everything. A large group of available developers also means you won’t be left stranded if your developer goes AWOL.

-Portability: Because WordPress is built on a widely supported

platform of PHP and MySQL, and it’s open source, it can be hosted just about anywhere. And because it’s not tied to any package or proprietary system, you’re not stuck in some agreement you can’t get out of.

-Flexibility: There are so many plugins for WordPress that you

can find one for just about any sort of functionality you need. And any custom functionality not supported by a plugin can usually be developed by the many quality PHP developers out there.

-Longevity: With many CMS’s, an upgrade to the latest version is

a major headache. With WordPress, it’s usually a day at most and sometimes just a flip of the switch. I would always recommend checking with your developer before doing an update.

• Agile Marketing: In 2017, agility continues to be super important. It  means that your team is able to market on their time… not within the schedule of one staff member or your design/development firm.

The time between idea and implementation can sometimes be a matter of minutes with agile marketing. This                     makes the CMS your content superhero.

You can discuss content marketing initiatives and then implement them right away. If you lag at all, you                                coupossibly lose out to your competition.

The importance of Branding

You should have your branding strategy worked out before you launch your online store to avoid working backwards to try to aligned your store with customer expectations. A strong brand is easy to relate to and draws on values that resonate well with the target audience. For an E-Commerce shop, a strong brand can also be a safety net protecting a business from having to compete on price.

Branding is everything. Here are the main reasons why branding Is important:

• Well-executed branding has a lot to say. Great branding shows customers what makes you, you. Branding identity tells your story in an instant ​by establishing brand-defining keywords and using these words to shape the company voice, tone and aesthetic. Branding builds an emotional connection by establishing yourself as a brand, you can deeply connect with customers, employees and the general public. This connection is a gradual process which happens with time, but it starts by establishing a good reputation, letting your audience get to know you and ultimately finding memorable ways to communicate.

Great branding takes guts, strategy, intelligence and sometimes risk. To tell your customers what makes you “you,” confidence is essential.

• Whatever your brand may be, make sure there are goals and meaning behind it. Great branding is more than just your logo, font and colors. Your beliefs play a large role upholding your brand identity and communicating it with others. But how you do this is up to you. Some brands take a more subtle approach, while others opt to weave values into a logo itself.

Sometimes even the greatest brands can be greater. Rebranding happens in many ways, and a common approach is a logo refresh.

Rebranding is incredibly important to the long-term sustainability of a mega-brand.

• Part of the importance of branding is that a strong brand is essential to delivering the results you need. When you’re good, you’re good. That’s why well-established brands create sizable revenue.

With great branding comes great company culture, and employee morale goes right along with it. Employees love the brand and live the brand, and this happiness reflects positively on.

When you unite customers around their needs and your values, the connection ensures brand loyalty, which ultimately leads to brand longevity. Connection on a deep, personal level is a reflection of a well-built brand.

Branding is everything. So be good to your brand and take the time to carefully curate your brand identity.WOONAS will be there for your brand every step of the way.

5 Digital Marketing Tips to Boost Your E-Commerce Business

Even the best marketing strategies can miss the mark at times. Or, maybe you don’t have a strategy at all.

Strategy or not, these five tips will help you overcome your digital marketing challenges. They will help you to stay ahead of your competition and improve your ROI.

Ask for The Sale

With digital marketing your product page can have all the information, the latest 3-D, 360⁰ views and AI-powered gizmos. But when there is too much going on, multiple links, and an unclear call to action, you’ll lose the sale. Your buyers are abandoning their carts in confusion because the “BUY NOW” button is surrounded with ten other links asking questions and pointing away from the sale.

Here are some other overlooked or underused methods of asking for the sale.

·       Upselling Adds 30% or More to Your Sales: One study concluded that by merely showing a higher priced item next to the shopper’s choice, 4.25% of all shoppers bought the more expensive item instead.

·       Cross Selling: You’ve sold them the computer, now sell them the mouse, screen cleaners, and protection plan. Cross-selling increases revenue and Customer Lifetime Value (CLV) especially B2B. 31% of retailers see conversion rate increases from 1% to 15%.

·       Clear & Multiple CTA’s: Use one highlighted, attention-grabbing call to action button above the fold on every page. Add other CTA’s in appropriate areas in the middle and bottom of each page.

2. Integrate All Your Social Sites for Sales

Social media is a long-term play for online marketers. The goal is to convert visitors into interested followers and then into paying customers.

Incorporate these sites into your E-Commerce marketing:

Instagram: You can make any post on a shop now Instagram galleries connection to your store. Customers can click the image to go directly to your store and buy it.

Facebook: There are 2 billion people on Facebook every month making it a powerful marketing tool. Facebook ads offer highly segmented targeting using demographics and location to deliver relevant information with a better ROI.

YouTube: This video platform has nearly as many users as Facebook at 1.5 billion. Businesses can leverage this platform for free, adding valuable content such as explainer videos, product reviews, cross-promotions, and new product announcements. It’s the third most visited website, making it a perfect place to build your brand and generate leads.

Pinterest: E-Commerce retailers can showcase all their product images. Pinterest works well to gain more traffic or sales to their sites because consumers love the pin and save concept to plan their purchase.

3. Optimize Your Email Campaigns

Email campaigns are one of the most critical parts of your sales funnel/digital marketing strategy. There are volumes and websites dedicated to email marketing. Here are some of the fundamental optimizations that are often overlooked or ignored, costing conversions and sales:

·       Welcome emails: A welcome email helps cement a relationship between your brand and the customers. It makes future targeted offers and upsells more likely.

·       Provide tips and relevant info: In marketing terms, this is lead nurturing. Keeping your prospects interested without hammering them with sales offers goes a long way to establishing trust. Providing useful and interesting content keeps your brand top of mind.

·       Send coupons and discounts: All shoppers love a deal. In one experiment, a merchant who sent coupons to all his social media channels improved conversions by 272%.

·       Ask for feedback: Email surveys are an effective means of learning about your customers and your business. Don’t take this step lightly and use the best practices before asking for feedback. The knowledge you gain is priceless.

·       Wishlist reminders: Your customer’s wish list is an untapped goldmine. Keep them interested with reminders, price drops, birthday wishes, and low stock notices. It’s direct access to your customer’s mind which you can quickly monetize.

4. UGC Product Reviews

Adding customer reviews to your product listings can create an immediate boost in sales.The biggest reason why user-generated content reviews work is credibility. 92% of consumers trust word of mouth more than any other kind of advertising. They want to hear the genuine opinions of other consumers who purchased the same item.

Some companies can help gather and curate UGC for your marketing efforts saving you time.

5. Personalize for a Unique Customer Experience

One of the biggest brand differentiators is personalization. Ecommerce has become “me-commerce” as retailers vie for shopper’s attention and sales. Shoppers have come to expect personal treatment and gravitate towards those shops that provide it. Online retailers have the advantage over their brick and mortar cousins because they have scads of personal shopping data at their disposal.

Online stores can address customers by name while they browse, offer related products, coupons, and upsells when they purchase. After their purchase, they can keep in touch sending birthday greetings, ask for feedback, give exclusive discounts, and promote new items to keep them engaged all year long.

Importance of Digital Marketing in A Business

With the development of contemporary technologies and preponderance of Digital promotions and marketing, businesses do all that they will match up the pace. Businesses are either dynamic with their plans of action into the digital one or amplifying existing promotional methods with digital advertising techniques.

Why digital promoting is vital for your business?

You need to include appropriate Digital Marketing Strategy in your business module in an endeavor to be an energetic a part of an exceptionally pervasive and equally moneymaking online marketplace.

We all are aware that the globe is quickly moving from traditional to the digital method of functioning. folks like better to consume digital content, and businesses that haven’t however perceived digital marketing in their advertising systems have to habituate as soon as possible. Digital modes of communication and promotion are a lot pliant, quicker, quantitative, and result-driven.

Few Reasons why Digital marketing is a requisite

• Digital Marketing levels the web taking part in the field and offers equal opportunities for every kind of company. Digital marketing extremely evens the chances, giving very little and medium businesses the chance to contend against the established businesses and attract their share of traffic.
• Even the conversions related to digital marketing rank more than different modes of selling and communications.
• Businesses live accomplishment by the speed of approaching traffic gets born-again into leads, supporters, subscribers, deals, or sales. If there happens no conversion, all of your activity would quantity to nada, and every one your promoting endeavors can basically attend squander. that’s the rationale entrepreneurs are streamlining their digital advertising efforts towards Conversion Rate improvement, creating it their high most priority.
• Along with higher conversion rates created by no-hit digital promoting ways, Digital Marketing conjointly ensures nice revenue. It conveys plenty of paying benefits for you and your business appreciates higher and better incomes.
• With higher revenue generation, very little and medium businesses utilizing digital advertising ways can have 3.3X higher odds of optimizing their business.
• Digital marketing opens the ways to higher, larger, and remote targeting markets each regionally and abroad.

Why digital marketing is important to Builds your reputation

The importance of digital promoting lies in its capability of pull within the target audiences, who are all told probability to search out regarding your complete and may be intrigued enough to shop for what you waken the table. giving what you secure can change you to make up a superior connection with them, which ultimately influences them to progress into paying shoppers who can backpedal and interface along with your website some a lot of– conjointly in a very more property fashion.

Your online repute can become an internet sensation; in addition, it can open new probabilities of making a certain farther market reach and higher business development.

Digital promoting Trends that boost the ROI of E-Businesses

Influenced marketing

• Content marketing
• App Store improvement
• Big information Personalization
• In-store promoting
• Social Media promoting
• Live Video Streaming
• Site improvement as per the trending technology
• Consumer Engagement Strategy

Digital promoting practices like the importance of SEO in digital promoting, Paid Advertising, computer program promoting (SEM), Content promoting, E-Commerce SEO, Automation promoting, Social Media promoting, so forth have clad to be regular practices of B2B and B2C organizations.

Digital Marketing aids you simply see the consumer reaction rates, live the completion of your promoting goals, and therefore empowers you to style your next Digital Marketing Campaign a lot of accuracies.

E-commerce Marketing

What is ecommerce marketing?

Ecommerce marketing is the act of driving awareness and action toward a business that sells its product or service electronically.

Types of E-commerce Marketing

To give you a sense of what an E-commerce marketing strategy looks like, here are some common marketing channels and how you’d use them to build an online store:

• Social Media Marketing: Brands, growing businesses… All launch pages on today’s most popular social networks to connect with their audience and post content that the audience is interested in.

You can take your social media posts a step further by creating shoppable content, which is content that enables visitors to buy right away. That can include anything from strategically placed display ads within a social feed to additional tags that take users directly to a shopping cart. These methods help you eliminate friction from the buying process.

• Content Marketing: that is meant to improve your website’s ranking in search engines and answer questions related to your industry.

Here are some ways to use content to market your ecommerce store:

• Optimize your product page copy
• Write relevant blog posts
• Create guest posts for external websites
• Put product-related videos on YouTube
• Include a keyword-driven FAQ section on your website

• Search Engine Marketing: (SEM) includes both search engine optimization (SEO) and paid advertising. While SEO relies on your knowledge of Google’s ranking algorithm to optimize content, SEM can involve pay-per-click (PPC) campaigns, display campaigns, or product-specific ad campaigns (think Google Shopping), which allow you to pay for top spots on search engine results pages.

• Email Marketing: is one of the oldest forms of digital marketing,it holds specific value in the world of ecommerce marketing.

The best part about email marketing, it can be automated. Automation means that you can set up a successful drip campaign to subscribers that are segmented by interest or stage in the buyer’s journey and  let your email campaign do its magic. It’s one less marketing tactic that you need to worry about on your long list of tasks.

Here are two ways an ecommerce marketer might use email marketing.

Post-Purchase Follow Up: also shows that you care about them beyond a sale and that your company has an interest in their success using your product. It gives you an opportunity to get feedback on their purchase experience, which, in turn, helps you reduce friction for future customers.

The Abandoned Shopping Cart: If a website visitor fails to complete a transaction while they’re in your shopping cart, consider sending a polite email to remind them to complete the checkout process, offer assistance, or recommend other related products to get their mind back on you and their browser back to your ecommerce store.

• Influencer Marketing: It focuses on people or brands that influence your target market. The term is commonly used to denote Instagram accounts. Influencers build communities of people that know, like, and trust them. It is, therefore, easy for them to garner attention around your online product through a recommendation, or “sponsored post.”

• Affiliate Marketing: 81% of brands employ affiliate marketing, and E-commerce sites are particularly good candidates. Affiliates are people or businesses that help sell your product online for a commission.

• Local Marketing: Allows you to double down on the areas where most of your prospects are (if you have a large population of them in one area) and allows you to offer incentives to your potential customer base.

Ecommerce Marketing Tips:

• Use personalization.
• Capitalize on user-generated content (UGC).
• Build a loyalty program.
• Invest in live chat.
• Cater to the shopping cart.
• Implement a responsive website design.

There are countless ecommerce marketing tactics that you can employ to drive visitors to your online store beyond the traditional methods that we reviewed above.

14 Digital Marketing Strategies for E-commerce

There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in the mall. As well, thanks to Google, people can check prices quickly, compare your products with your competitors, and decide what to buy before they even reach your site.

With a vast digital landscape growing every day, here are 14 digital marketing strategies:

•  Boost Product Visualization: Using exceptional product visualization allows you to quickly and effortlessly show off your products so consumers can look at the details without necessarily having to read about them.

Leverage tools that allow people to zoom in, spin your product for a 360° view, and add roll-over, pop-up info tools. If 3D technology is available, use it to increase engagement and enhance the shopping experience.

•  Add Video: Although not all products require video, if you’ve got something to show off, show it in action. If you can show how well your product slices and dices, people will understand what it does and why they need it.
•  Leverage Artificial Intelligence (AI): AI can make a significant impact on your e-commerce sales. It has the ability to collect info and use it to accurately predict how a customer will react based on past behavior. Measurable metrics such as conversion rates, bounce rates, and engagement rates provide valuable insight into the effectiveness of your site and how people use it.

You can gather data to provide the clues you need to improve your site and encourage conversions and loyalty. The better the experience for your customers, the more likely they will be to return, recommend your products, and provide positive reviews.

• Cutting-Edge Product Filtering: The more products you offer, the more you require advanced product filtering. No one has time to search your site based on a convoluted inventory plan that doesn’t make sense to them. Instead, you have to provide them with the tools to shop on their terms and find what they need quickly.

The more attributes you offer, the easier it is to shop.

• Automate with Chatbots: It may be the first point of contact that can make or break your customer experience. Being available to answer questions now, makes shopping so much easier. You can instantly resolve issues allowing them to make their way to the shopping cart.

These friendly little bots make it easy to converse with customers in a very human manner and, in turn, offer a personalized experience that can significantly influence purchases.

Chatbots they can also make great salespeople. They provide up-selling options on the spot while letting customers know when a discount or deal is available.

•  Flexible Delivery: People want to pay and know their product will arrive quickly. At the same time, they might also want to know that if they don’t need their order now, they can pay less for delivery if they choose.

It  means you need to consider ways you can make speed and efficiency your number one priority while keeping the price in mind.

• Cart abandonment is most likely to occur when a customer gets to check out and finds the delivery options do not suit their needs.

Other reasons for abandonment included overly-complicated checkout processes, needing to set up an account, and poor website performance such as slow loading and crashes.

One of the most effective ways to address cart abandonment is to introduce an email recovery strategy. When someone abandons a cart, you can send a series of emails encouraging customers to complete their transactions.

• Having a wish list on your site provides you with a gold mine of information. You can leverage those wish lists by sending personalized emails to customers to encourage them to buy. Emails can include sales notices, clearance warnings, or low inventory counts to create a sense of urgency.
•  Encourage User-Generated Content (UGC): Nothing sells a product better than a happy customer. UGC provides hands-on experience from past customers who are living in and using your products. Fifty-four percent of customers are more likely to trust a fellow consumer over your own marketing.

Here are two of the easiest ways to leverage UGC:

1. Using hashtags on all of your social
2. Providing an easy way for customers to post reviews on your site

•  Mobile Friendly: It is crucial for your website to be mobile-friendly.

Some nice-to-haves would include:

1. A shopping cart that scrolls with the customer, so they don’t have to scroll up to find it
2. Add-to-cart buttons that are easy to find so customers can instantly add items to their cart

Being aware of how customers shop will help you provide the visuals they need to make purchases easily.

• By understanding your customers, you can more reliably predict what they want, and where they are. All of this information makes their shopping experience easier.

A big part of personalization should include local approaches that make people feel at home. This is also a strategy that can help you improve delivery based on the location of your customers and their proximity to your warehouses.

Personalization and localization can also help you leverage the seasons. You can show customers in the south one set of items and those in the colder north something more suited to their current climate.

• Re-targeting is central to the success of any e-commerce site. It allows you to follow customers while they are online and to keep them aware of your products and services. Once they visit your site, your ads can show them what they are missing with a quick link back to where they can complete their orders.

• Cumbersome checkouts slow down purchases and lead to frustration.  By making your check out simple, you will reduce cart abandonment by making transaction simpler for your customers.

If you can do it on one page, then that’s all the better for your customers’ shopping experience! If a single page is not possible, at least make it easier for customers to take a step back if they change their mind or make a mistake. Having a highly visible progress bar will help.

• Lastly, but not least, use social channels to encourage purchases. Instead of trying to compel people to go to your site, let them purchase your products directly from their feeds. This option is available on Facebook and Instagram..

E-commerce marketing strategies are essential to generating more traffic to your site and encourage purchases. These 14 strategies will help you up your game and get more of that elusive market share.