Brand Identity
It’s so much more than just a logo
At WOONAS, Our brand identity designer team is always by your side, We have developed our own unique approach to delivering branding identities for our clients , services and organisations. We don’t believe in just making things look good, we create brand identities that have to work well, target the correct audiences and deliver noticeable results.
What is Brand Identity?
When you think of identity, you think about the attributes that make someone the person they are. The parts of themselves that make them unique. Their identity can include the sort of person they are their sense of humor, their personality, the things they think and believe, as well as the way they present themselves to the world and the way they dress and their general style.
A brand identity is no different, but instead of pertaining to an individual, a brand identity describes a company or a product, or both.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image.
Brand image is the actual result of these efforts, successful or unsuccessful.
Why is brand identity important?
Price premium
Brand identity commands a price-premium. Why is someone willing to pay thousands of pounds more for a Lexus than for a Toyota? They’re virtually the same product with the exception of some additional options and accessories.
For smaller businesses, a strong brand identity positions you in the mind of your customer as providing quality worth paying for. If you want to attract more customers prepared to spend more money, getting your brand identity right gets them through the door, primed and ready to splash the cash.
Recognition and loyalty
With a strong brand identity, customers are much more likely to remember your business. A strong brand name and logo helps to keep your company in the mind of your potential customers.
If a customer’s happy with your products or services, a solid brand identity helps to build customer loyalty across your business.
People like to be associated with “good” brands. Customers are more likely to refer you to others if they have a positive feeling about your brand.
Experience and reliability
A strong brand identity creates an image of an established business that’s been around long enough to become well-known. A branded business is more likely to be seen as experienced, and generally be seen as more reliable and trustworthy than an unbranded business.
By extension, a professionally developed brand identity also positions your company to work with larger organisations.
If you want to get noticed by – and work with – the big boys, you need to get your brand identity into shape.
Differentiation
Perceived quality can be used to differentiate, as you can loop back to the first benefit and charge a price premium for your strong brand.
For smaller businesses, investing in your brand identity can help you leapfrog other, bigger competitors and start winning more of the business you want.
Perception of quality
Increases Brand Equity
Brand equity is the extra value a company receives from being a recognizable brand. High brand equity is always a positive thing. For instance, if a consumer recognizes your brand by its logo and then shortly afterward buys a product or service from your company, you’ve increased your brand equity.
Your brand equity continues to grow if a consumer refers someone to your company and that referral makes a purchase
Pride
Quality visual branding shows you take pride in your business. Customers will recognize the investment you make in your own business’s success and know you will deliver with the same passion when it comes to servicing their needs. Your attention to detail in your branding, even something as simple as a business card can reassure your customers that you value all aspects of your business.
Look better than your competitors and they’ll think you are better, so profit will flow.
IDENTITY
Our Custom Brand Identity Services
Logo Design
Your logo design is the cornerstone in your brand identity. Your unique brand identity needs to be recognized by everyone. Following creative discovery, initial sketch concepts of a logo are produced. You will choose one of those concept designs to move forward with for refinement. One logo design will be finalized, with final output that can be used for all branding and marketing materials going forward. we will also develop an identity system to include colors, typography and a pattern or icons specific for your branding.
You also want to make sure that your design partner delivers your logo in multiple formats – black and white version or multiple sizes – to ensure you always have the logo you need and that each is in line with your brand identity.
Stationery Design
Every single piece of company stationery is a powerful branding opportunity. The act of physically connecting with objects that bear your company logo and messaging leaves an impression that digital design simply cannot match. This is why smart businesses have been investing in professional stationery design services for generations.
Our professional Designers help to deliver prolific solutions, including:
- Business Cards
- Letterheads
- Bill Stuffers
- Envelops
- Folders
Brand Style Guide
Creating a set of brand guidelines helps define consistent and strong standards for the visual identity and materials of your business.
We create brand guideline documents to formalise all aspects of the brand. It demonstrates to everyone the fundamental rules regarding the logo, fonts, colour schemes, formatting and styling to ensure all newly developed materials maintain the recognisable look and feel that is true to your brand.
Brand guidelines can include details of your mission statement, business principles and ethos. It should be shared with all staff so that everyone feels a part of your brand story and understands how to communicate the personality of your business.
Brand Website
Your website is the most complete and centralized manifestation of your brand. A good website brings your brand to life with compelling content and engaging design. These days, websites are no longer confined to a desktop experience. They travel with us, on our mobile devices, to every corner of the world. Websites remain one of the most impactful and cost-effective ways to deliver a holistic branding experience to your target audience.
Now that we’ve parsed the various components that make up a brand, it’s time to look at how and, more importantly, why those components are created: branding.
E-Commerce Web Design
Don’t you want to create a highly optimized yet attractive ecommerce store that catches the attention of the users instantly? Let our expert web designers help you to create an ecommerce store with the unmatched design and attractive user interface.
Social Media Branding
Having a presence across Twitter and Facebook has become a given for any modern company. But the recent explosive growth and importance of Google Ads and Instagram has made both a required presence for brands with related services.
With each service comes different requirements and opportunities for personalizing the space to match your brand. Minimum and maximum resolution options, format restrictions and aspect ratios are all factors our WOONAS’s professional designers can balance, both in regards to your logo and branding decisions and in how each opportunity is best utilized.
Logo & Stationery
Logo & Brnad Guide
Logo & Social Media
Why Is Website Design Important For Your Business
Your business website design shouldn’t stop with simply installing a default theme and customizing the given options. All of the elements should align with your brand. After all, it is the face of your business. But most importantly, this is the first thing that your potential customers will see once they search for you online.
38% of users
state that they will stop visiting a website if the design is outdated and unattractive.
90% of mobile users
state they would continue to shop at a particular website if the user experience is good.
94% of the total
first impressions on a website are related to design.
62% of businesses
that invested in a responsive web design saw a boost in their sales.
Poor user experience
has caused 70% of consumers to abandon their shopping carts.
40% of people
will not engage with a non-mobile friendly website.
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What Is User Experience Design
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