5 Digital Marketing Tips to Boost Your E-Commerce Business

Even the best marketing strategies can miss the mark at times. Or, maybe you don’t have a strategy at all.

Strategy or not, these five tips will help you overcome your digital marketing challenges. They will help you to stay ahead of your competition and improve your ROI.

Ask for The Sale

With digital marketing your product page can have all the information, the latest 3-D, 360⁰ views and AI-powered gizmos. But when there is too much going on, multiple links, and an unclear call to action, you’ll lose the sale. Your buyers are abandoning their carts in confusion because the “BUY NOW” button is surrounded with ten other links asking questions and pointing away from the sale.

Here are some other overlooked or underused methods of asking for the sale.

·       Upselling Adds 30% or More to Your Sales: One study concluded that by merely showing a higher priced item next to the shopper’s choice, 4.25% of all shoppers bought the more expensive item instead.

·       Cross Selling: You’ve sold them the computer, now sell them the mouse, screen cleaners, and protection plan. Cross-selling increases revenue and Customer Lifetime Value (CLV) especially B2B. 31% of retailers see conversion rate increases from 1% to 15%.

·       Clear & Multiple CTA’s: Use one highlighted, attention-grabbing call to action button above the fold on every page. Add other CTA’s in appropriate areas in the middle and bottom of each page.

2. Integrate All Your Social Sites for Sales

Social media is a long-term play for online marketers. The goal is to convert visitors into interested followers and then into paying customers.

Incorporate these sites into your E-Commerce marketing:

Instagram: You can make any post on a shop now Instagram galleries connection to your store. Customers can click the image to go directly to your store and buy it.

Facebook: There are 2 billion people on Facebook every month making it a powerful marketing tool. Facebook ads offer highly segmented targeting using demographics and location to deliver relevant information with a better ROI.

YouTube: This video platform has nearly as many users as Facebook at 1.5 billion. Businesses can leverage this platform for free, adding valuable content such as explainer videos, product reviews, cross-promotions, and new product announcements. It’s the third most visited website, making it a perfect place to build your brand and generate leads.

Pinterest: E-Commerce retailers can showcase all their product images. Pinterest works well to gain more traffic or sales to their sites because consumers love the pin and save concept to plan their purchase.

3. Optimize Your Email Campaigns

Email campaigns are one of the most critical parts of your sales funnel/digital marketing strategy. There are volumes and websites dedicated to email marketing. Here are some of the fundamental optimizations that are often overlooked or ignored, costing conversions and sales:

·       Welcome emails: A welcome email helps cement a relationship between your brand and the customers. It makes future targeted offers and upsells more likely.

·       Provide tips and relevant info: In marketing terms, this is lead nurturing. Keeping your prospects interested without hammering them with sales offers goes a long way to establishing trust. Providing useful and interesting content keeps your brand top of mind.

·       Send coupons and discounts: All shoppers love a deal. In one experiment, a merchant who sent coupons to all his social media channels improved conversions by 272%.

·       Ask for feedback: Email surveys are an effective means of learning about your customers and your business. Don’t take this step lightly and use the best practices before asking for feedback. The knowledge you gain is priceless.

·       Wishlist reminders: Your customer’s wish list is an untapped goldmine. Keep them interested with reminders, price drops, birthday wishes, and low stock notices. It’s direct access to your customer’s mind which you can quickly monetize.

4. UGC Product Reviews

Adding customer reviews to your product listings can create an immediate boost in sales.The biggest reason why user-generated content reviews work is credibility. 92% of consumers trust word of mouth more than any other kind of advertising. They want to hear the genuine opinions of other consumers who purchased the same item.

Some companies can help gather and curate UGC for your marketing efforts saving you time.

5. Personalize for a Unique Customer Experience

One of the biggest brand differentiators is personalization. Ecommerce has become “me-commerce” as retailers vie for shopper’s attention and sales. Shoppers have come to expect personal treatment and gravitate towards those shops that provide it. Online retailers have the advantage over their brick and mortar cousins because they have scads of personal shopping data at their disposal.

Online stores can address customers by name while they browse, offer related products, coupons, and upsells when they purchase. After their purchase, they can keep in touch sending birthday greetings, ask for feedback, give exclusive discounts, and promote new items to keep them engaged all year long.

Importance of Digital Marketing in A Business

With the development of contemporary technologies and preponderance of Digital promotions and marketing, businesses do all that they will match up the pace. Businesses are either dynamic with their plans of action into the digital one or amplifying existing promotional methods with digital advertising techniques.

Why digital promoting is vital for your business?

You need to include appropriate Digital Marketing Strategy in your business module in an endeavor to be an energetic a part of an exceptionally pervasive and equally moneymaking online marketplace.

We all are aware that the globe is quickly moving from traditional to the digital method of functioning. folks like better to consume digital content, and businesses that haven’t however perceived digital marketing in their advertising systems have to habituate as soon as possible. Digital modes of communication and promotion are a lot pliant, quicker, quantitative, and result-driven.

Few Reasons why Digital marketing is a requisite

• Digital Marketing levels the web taking part in the field and offers equal opportunities for every kind of company. Digital marketing extremely evens the chances, giving very little and medium businesses the chance to contend against the established businesses and attract their share of traffic.
• Even the conversions related to digital marketing rank more than different modes of selling and communications.
• Businesses live accomplishment by the speed of approaching traffic gets born-again into leads, supporters, subscribers, deals, or sales. If there happens no conversion, all of your activity would quantity to nada, and every one your promoting endeavors can basically attend squander. that’s the rationale entrepreneurs are streamlining their digital advertising efforts towards Conversion Rate improvement, creating it their high most priority.
• Along with higher conversion rates created by no-hit digital promoting ways, Digital Marketing conjointly ensures nice revenue. It conveys plenty of paying benefits for you and your business appreciates higher and better incomes.
• With higher revenue generation, very little and medium businesses utilizing digital advertising ways can have 3.3X higher odds of optimizing their business.
• Digital marketing opens the ways to higher, larger, and remote targeting markets each regionally and abroad.

Why digital marketing is important to Builds your reputation

The importance of digital promoting lies in its capability of pull within the target audiences, who are all told probability to search out regarding your complete and may be intrigued enough to shop for what you waken the table. giving what you secure can change you to make up a superior connection with them, which ultimately influences them to progress into paying shoppers who can backpedal and interface along with your website some a lot of– conjointly in a very more property fashion.

Your online repute can become an internet sensation; in addition, it can open new probabilities of making a certain farther market reach and higher business development.

Digital promoting Trends that boost the ROI of E-Businesses

Influenced marketing

• Content marketing
• App Store improvement
• Big information Personalization
• In-store promoting
• Social Media promoting
• Live Video Streaming
• Site improvement as per the trending technology
• Consumer Engagement Strategy

Digital promoting practices like the importance of SEO in digital promoting, Paid Advertising, computer program promoting (SEM), Content promoting, E-Commerce SEO, Automation promoting, Social Media promoting, so forth have clad to be regular practices of B2B and B2C organizations.

Digital Marketing aids you simply see the consumer reaction rates, live the completion of your promoting goals, and therefore empowers you to style your next Digital Marketing Campaign a lot of accuracies.

14 Digital Marketing Strategies for E-commerce

There are many challenges for e-commerce sites despite the fact we are living in the digital age. Competition is fierce with millions of shopping options. It’s no stroll in the mall. As well, thanks to Google, people can check prices quickly, compare your products with your competitors, and decide what to buy before they even reach your site.

With a vast digital landscape growing every day, here are 14 digital marketing strategies:

•  Boost Product Visualization: Using exceptional product visualization allows you to quickly and effortlessly show off your products so consumers can look at the details without necessarily having to read about them.

Leverage tools that allow people to zoom in, spin your product for a 360° view, and add roll-over, pop-up info tools. If 3D technology is available, use it to increase engagement and enhance the shopping experience.

•  Add Video: Although not all products require video, if you’ve got something to show off, show it in action. If you can show how well your product slices and dices, people will understand what it does and why they need it.
•  Leverage Artificial Intelligence (AI): AI can make a significant impact on your e-commerce sales. It has the ability to collect info and use it to accurately predict how a customer will react based on past behavior. Measurable metrics such as conversion rates, bounce rates, and engagement rates provide valuable insight into the effectiveness of your site and how people use it.

You can gather data to provide the clues you need to improve your site and encourage conversions and loyalty. The better the experience for your customers, the more likely they will be to return, recommend your products, and provide positive reviews.

• Cutting-Edge Product Filtering: The more products you offer, the more you require advanced product filtering. No one has time to search your site based on a convoluted inventory plan that doesn’t make sense to them. Instead, you have to provide them with the tools to shop on their terms and find what they need quickly.

The more attributes you offer, the easier it is to shop.

• Automate with Chatbots: It may be the first point of contact that can make or break your customer experience. Being available to answer questions now, makes shopping so much easier. You can instantly resolve issues allowing them to make their way to the shopping cart.

These friendly little bots make it easy to converse with customers in a very human manner and, in turn, offer a personalized experience that can significantly influence purchases.

Chatbots they can also make great salespeople. They provide up-selling options on the spot while letting customers know when a discount or deal is available.

•  Flexible Delivery: People want to pay and know their product will arrive quickly. At the same time, they might also want to know that if they don’t need their order now, they can pay less for delivery if they choose.

It  means you need to consider ways you can make speed and efficiency your number one priority while keeping the price in mind.

• Cart abandonment is most likely to occur when a customer gets to check out and finds the delivery options do not suit their needs.

Other reasons for abandonment included overly-complicated checkout processes, needing to set up an account, and poor website performance such as slow loading and crashes.

One of the most effective ways to address cart abandonment is to introduce an email recovery strategy. When someone abandons a cart, you can send a series of emails encouraging customers to complete their transactions.

• Having a wish list on your site provides you with a gold mine of information. You can leverage those wish lists by sending personalized emails to customers to encourage them to buy. Emails can include sales notices, clearance warnings, or low inventory counts to create a sense of urgency.
•  Encourage User-Generated Content (UGC): Nothing sells a product better than a happy customer. UGC provides hands-on experience from past customers who are living in and using your products. Fifty-four percent of customers are more likely to trust a fellow consumer over your own marketing.

Here are two of the easiest ways to leverage UGC:

1. Using hashtags on all of your social
2. Providing an easy way for customers to post reviews on your site

•  Mobile Friendly: It is crucial for your website to be mobile-friendly.

Some nice-to-haves would include:

1. A shopping cart that scrolls with the customer, so they don’t have to scroll up to find it
2. Add-to-cart buttons that are easy to find so customers can instantly add items to their cart

Being aware of how customers shop will help you provide the visuals they need to make purchases easily.

• By understanding your customers, you can more reliably predict what they want, and where they are. All of this information makes their shopping experience easier.

A big part of personalization should include local approaches that make people feel at home. This is also a strategy that can help you improve delivery based on the location of your customers and their proximity to your warehouses.

Personalization and localization can also help you leverage the seasons. You can show customers in the south one set of items and those in the colder north something more suited to their current climate.

• Re-targeting is central to the success of any e-commerce site. It allows you to follow customers while they are online and to keep them aware of your products and services. Once they visit your site, your ads can show them what they are missing with a quick link back to where they can complete their orders.

• Cumbersome checkouts slow down purchases and lead to frustration.  By making your check out simple, you will reduce cart abandonment by making transaction simpler for your customers.

If you can do it on one page, then that’s all the better for your customers’ shopping experience! If a single page is not possible, at least make it easier for customers to take a step back if they change their mind or make a mistake. Having a highly visible progress bar will help.

• Lastly, but not least, use social channels to encourage purchases. Instead of trying to compel people to go to your site, let them purchase your products directly from their feeds. This option is available on Facebook and Instagram..

E-commerce marketing strategies are essential to generating more traffic to your site and encourage purchases. These 14 strategies will help you up your game and get more of that elusive market share.

How Digital Marketing is helping E-commerce to Grow

Digital marketing how they can be used to build and maintain your customer base and grow your E-commerce company.

There are so many reasons for a Small and Medium business to move to digital. I will list down a few:

•  Digital marketing will help you expand to new areas without any geographical hurdles. Just enter the city you like or select a radius in a particular city. You are flexible with your reach and type of audience. The campaigns can be set up in no time and you are good to go.

• Digital ads can reach a super-targeted audience at a lower cost.

With Digital, you can spend as much as you want and you are in full control of your budget. Businesses on digital              marketing get better Cost Per Lead (CPL) compared to other marketing channels.

• Digital marketing helps to measure every click and helps in identifying user behavior and buying patterns. It also helps to give detail insights about your target audience so that you can make super targeted ads.

You can see which channel gave you what amount of sales, unlike traditional marketing.

The amount of data which you can gather with the help of Digital Marketing is invaluable.

• Digital marketing helps to generate higher revenue compared to traditional marketing channels. Small and medium enterprises using Digital Marketing techniques will have 3.3 times better chances of expanding their workforce and business.

• Digital marketing facilitates, marketing in real time. It means that the offers and marketing message can be changed based on actions taken by people. A business can customize offers in real time and offer people exactly what they want. This will not only increase customer satisfaction but also bring additional revenue to the business.

This is the beauty of Digital Marketing, you can precisely target the people you want. And not only attract more                   traffic to your business but quality traffic which will engage and convert more.

Digital marketing can be a key asset in growing an E-commerce platform. A strategy that combines these types of marketing can be used to improve your site quality and promote products to your target audience, while creating a personalised shopping experience that your customers trust.Together, all this can attract and convert your visitors into customers, while engaging and retaining them in your business for the long haul.

1.Building an Awesome Website

This is an obvious place to start – when a business decides to go online, the first challenge they have is building the best website possible.

Most small businesses start looking for professional web designers, who can make sites that both look pleasing aesthetically and deliver a great user experience (UX) “ user experience”.

The way your audience experiences your online presence is a huge factor in the success of your marketing efforts.

A poorly designed website will hurt your reputation and your ability to position your brand as an authority in your space,

75 percent of consumers say they judge businesses credibility based on their website design.

They will also leave if your site is not attractive to them.

Fortunately, if you’re working for a small businesses that has a limited budget, there are many options for building and maintaining websites at an affordable rate

  2. Understanding Their Audiences

Speaking of attracting the right visitors, many small businesses don’t fully know who their target audience is.

This is where buyer personas come in handy.

Buyer personas are essential in the digital marketing world. They are semi-fictional representations of your ideal customers.

You use real data about your existing customers and market research to fully develop and build your buyer personas.

It doesn’t have to cost you a fortune and weeks of work to gather this information. Simply use a free survey tool and regularly conduct surveys to gauge their levels of satisfaction and gather feedback about your products and services.

Then, once you have all the information you need, you can build your personas by answering simple questions about your ideal customers. HubSpot’s Make My Persona tool makes this process easy and fun.

 3.Creating Valuable Content

Even if your small business has a good looking website, without valuable, informative content, your marketing won’t deliver results.

Overcoming this challenge usually involves hiring professionals to create content for you and to oversee all content creation, including video, blog articles, and social media shares.

 4.Promoting Content

Even if you’re creating awesome content that delivers value to your ideal readers, there’s another component that often gets overlooked – promoting the content.

There are several ways you can fuel your content distribution, all of which can take up a substantial amount of time to do.

• Social Media

One of the best ways to promote content is through social media channels like Facebook, Twitter, LinkedIn, and YouTube. You want to build a strong following of relevant users who align with your buyer personas.

The best way to build and maintain this following is by hooking their attention by sharing insightful content that addresses their pain points and helps them pursue their goals.

• Email

Creating an email newsletter can deliver many awesome benefits for small businesses. First of all, by sharing snippets of content, you are able to drive more traffic to that piece content, like a blog article or whitepaper.Also you’re  keeping your audience engaged on a regular basis. For example, if you’re sending weekly newsletters, your brand is going to stay top of mind, especially when those newsletters help them solve an issue.

With the help of automation tools, you can make your email strategy efficient and easy to manage.

• Outreach

The term outreach marketing refers to the practice of connecting with people or companies that share an interest in what you and your organization has to offer. Your outreach strategy can consist of a few parts, like public relations or guest blogging.

One of the most popular approaches is connecting with influencers. Small businesses might be contending with bigger brands, so while they might not have the budget for big advertising campaigns, they likely can afford working with influencers.

This ongoing engagement in online communities can attract more readers to your site. It also gives you another space to showcase your authority and promote your content.

 5.Generating New Leads

The overall goal of content marketing is to earn the trust of your readers. When they trust you and seek out more information from you, they are willing to share some personal information in exchange for gated content, known as a content offer.

This is how small businesses generate leads. A visitor who reads your blog articles finds a call to action (CTA) at the bottom of one of your posts. The CTA is promoting a free ebook.

Once they click that CTA, they are sent to a landing page, where they fill out a form, giving their name and email address. After the form is submitted, they receive an email with the ebook attached.

The visitor becomes a lead as you add their contact information into your customer relationship management (CRM) system. They enjoy the free ebook, and you have a way of sharing more value with them and keeping them engaged with your brand.

 6. Driving Sales

you’re likely competing with bigger names that have much more brand recognition than you. Even in the smallest industries, you’re bound to encounter bigger competitors with deeper pockets.

The best way to drive more sales – commit to being helpful at every customer touchpoint and stay human in every interaction you have with your audience.

If people in your niche consistently believe they are learning from you and feel connected to you in an authentic, human way, they will eventually look up to you as an authority within your industry, trust you, and value your business enough to invest money in your products and services.

7.Funding

It’s a common challenge for small businesses to have trouble finding money to invest in their marketing strategies. It’s a real Catch-22, since you need marketing in order to get attention drawn to your business, but you need funds in order to bolster your marketing.

Thankfully, there are a lot of free or low-cost methods available to businesses of all sizes today.

Budgeting is the key to keeping your business afloat. Be wise and attentive with your funds so that, while you might have trouble with the amount of money coming into your business, you can always work on managing the amount of money you do have.

 8. Building Brand Consistency and Trust

For many small businesses, especially those just getting on their feet, establishing a reputation can be a pretty sizable hurdle. Entering an industry that’s already pretty saturated with other businesses means fighting to stand out from the rest.

Often times, the best way to earn brand recognition and awareness is through some of the practices listed above. Providing valuable content and building an online presence in an effort to generate leads has a complimentary consequence of generating familiarity as well.

 9.Mobile Optimization

Being mobile-friendly isn’t just about how your website looks on a smartphone or tablet. According to OuterBox, 79 percent of consumers have made a purchase online using their mobile device in the last six months. With rates like that, it’s imperative that your leads are actually able to convert through mobile if they should so choose.

The mobile experience is too important to ignore, so make sure that during your design and optimization, you key into mobile best practices as well.

 10. Burnout

Running a small business is a large endeavor and practical management requires a lot of energy, time, and attention.

When faced with this challenge, the first thing is to remember you’re only human. If you lose sight of that, you’ll forget to monitor your exhaustion and adjust any bad habits you may be developing.

Be conscious of what contributes to burnout for you and create a list of actions you can perform to remedy it if you reach that point.

Google Shopping

What Is Google Shopping?

Google Shopping is a comparison shopping engine, which is a service that allows retailers to advertise their products to searchers in a visually appealing way.

This means if someone searches for a product that you sell, Google will show relevant Shopping ads for your products, and those of your competitors.

If the user clicks on your ad, Google will take her right to the product page.

Each Google Shopping ad includes an image, the product title, the price, the name of the retailer and sometimes some retailer-specific information like shipping costs or reviews.

How Does Google Shopping Work?

As discussed before, Google Shopping Ads are very different in how they work than regular Search Ads.

First, Google’s algorithms process a special file called a product feed (more on this later) that contains all of your store’s product data (things like titles, descriptions, images, price, etc.).

Google uses this data to match your products with relevant search queries as well as to create the actual ads.

People will see Shopping Ads that are relevant for their search queries, showing an image of the product, with the price and additional information (such as reviews).

If someone likes what they see, they click on your ad which will take them to your website.

In return, Google charges you for that click.

Let me show you a simple example. You sell mobile phone accessories and launch a Shopping campaign to increase your sales.

1. You provide Google with your product data in a product feed
2. Someone searches for “iPhone 11 wireless charger” in Google
3. Google’s algorithms select an iPhone 11-compatible wireless charger from your store, create a Shopping ad for it, and show it to the searcher along with other ads
4. The searcher sees the ads and clicks on yours
5. The searcher is taken to your products page
6. Google charges you for the click

Bidding in Google Shopping:

Since Google Shopping charges for every click, you want to make sure that each click contributes to your results.

But how do you make sure that you’re not wasting money on your Shopping campaigns?

Obviously, keeping your max CPCs low prevents you from spending too much overall.

But if your bids are too low, Google won’t show your ads that often.

So, you have to find a good balance between staying cost-efficient and receiving decent traffic on your Shopping ads.

Using Audiences for Google Shopping Ads:

Using Audiences, you’re able to target people that have been on your website but left without a purchase.

This is called Remarketing Lists for Search Ads (RLSA) and allows you to increase (or decrease) your max. CPC based on what other information you have about a certain visitor.

Someone that has abandoned her cart might be a lot more valuable than a product page visitor. Through Audiences, you’re able to adjust your bid accordingly.

To use an Audience in your Google Shopping campaigns, you need a minimum of 1,000 people in that audience.

That’s quite a lot of people. So while you could create a specific campaign to exclusively target these visitors, very often these Audiences are added to existing campaigns.

What Does it Take to Achieve Success With Google Shopping Ads?

To achieve what I’ve described above, you need two essential resources: time and an advertising budget.

You need time to set up Google Shopping (converting your products into product ads), as well as to maintain and optimize your Shopping campaigns.

And don’t forget: the more granular you go with your campaign, the more time you need to spend managing them.

As we’ve discussed before, Google Shopping costs you money. So you should have some money allocated to run Shopping Ads. If it’s your first time around, try to set aside at least $300-$500 as your learning budget.

You’ll use this money to learn how Google ads work, as well as see what the visitors from Google Shopping do on your website.

Importance of content marketing

What is content marketing?

Content marketing is a marketing process that realizes and acknowledges the fact that most consumers are now capable of completely disregarding the “noise” of the marketing efforts they are being exposed to on a daily basis.  It is a technique that involves creating and curating unique, relevant content that your customers will find useful and valuable.  It is the art of communicating with your potential customers without directly selling to them.  Instead of simply selling your services and products, you are giving information to your prospective customers that can teach them something.  If done correctly, you will be marketing without interrupting your customers’ lives and you could ultimately be rewarded with their business, support and loyalty.

Why is content marketing important?

• Content Educates Your Audience :
Education is the first step a potential customer takes when deciding whether a product or service is right for them. Before they can make a choice, they need to fully understand the options available to them. This means you need to have content that properly educates audience members on what you can provide.
Educational content typically takes the form of blog posts, product pages, your home page, and your company’s ‘about’ pages. However, it may also include tutorials, reviews, and other content that provides your customers with the resources they need to make educated purchasing decisions. Educational content should focus on teaching your target audience more about your business and offerings.
To educate your audience through the content you create, you want to focus on the questions or concerns they may have. When addressing your target audience, consider what problems they might be trying to solve and how your products or services relieve those issues. Your educational content should focus on the solutions you provide, and how you can make their lives easier.

• Content Fuels SEO:
Search engines are a go-to resource just about any time someone has a question or concern. This means that optimizing your content to appear in relevant searches can help you attract new leads to your website. However, in order to fuel your Search Engine Optimization (SEO) strategy, you need to have strong content.
SEO revolves around keyword placement, backlinks, and website visitors, and your content enables you to create web pages that fuel each of these components. Without content, you’d have nowhere to place your keywords, no page for your visitors to read, and no information for other websites to link to. However, if you’re creating awesome pieces of content that your target audience is excited to engage with, you’ll find it’s not hard to reach the top of the search engine results lists.

• Content Drives Social Media Strategies

Your social media platforms are one of the best ways to connect with your target audience. As a powerful tool for establishing genuine relationships with your customer base, social media gives you a direct pathway to have conversations, get feedback, and push new leads to your website. However, this is all fueled by strong content creation.

Your content enables you to take your social media conversations deeper. While there is only so much you can say in a Tweet or Facebook post, great content encourages your audience to follow through to learn more. This helps you establish a better connection with your target audience. Plus, you can also gain more visitors to your website, where you can collect their information and bring them into your sales funnel.

Your social media strategy should leverage content that provides a high amount of value to your target audience, such as this example from Buffer’s Twitter profile. While content is crucial for developing strong connections, you also need to remember that your audience wants information they can participate in. If you’re simply posting links to your content, you can’t expect to see high amounts of engagement.

·        Bonus: Content Builds Backlinks

Backlinks, or links from an external website back to your content, are an important part of bringing new traffic to your site. A backlink back to your site can encourage a visitor of another article or website to click through and learn more about you.

Of course, you’ll only see backlinks when your content contains ideas, opinions, or information that is worth sharing. If you’re creating mediocre content or simply relaying information that your audience can find elsewhere on the web, you’re going to struggle to get other websites to link to you. This means that you’ll have a more difficult time attracting new attention and establishing authority online.

Backlinks, like the example below, can also contribute to your SEO strategy. They show Google and other search engines that you create content worth recommending. The more backlinks you have, the more authority a search engine will assume your page holds.

Your content is the foundation of your digital marketing strategy. Without it, you’re going to struggle to attract the attention you need to collect leads and convert them into paying customers. When you create great pieces of content, however, you’ll be more successful in your other digital marketing efforts.

Twitter marketing

Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter is a great place to grow your business.

What is a Twitter marketing strategy?

A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform. The goal of this type of strategy is to attract new followers and leads, boost conversions, improve brand recognition, and increase sales.

Creating a Twitter marketing strategy will require you to follow the same steps you would if you were creating any other social media marketing strategy.

• Research your buyer personas and audience
• Create unique and engaging content
• Organize a schedule for your posts
• Analyze your impact and results

Advertise on Twitter:

Advertising through Twitter is a great way to reach your audience. This will make your tweets easily discoverable by thousands of people, helping you increase your influence and following. You can do this through promoted tweets or Twitter Ads.

-Promoted Tweets:

Promoted tweets make your tweets appear in the Twitter streams or Twitter search results of specific users. This is a great option for anyone looking to get more people on a specific webpage. Your business will pay a monthly fee as long as you’re promoting a tweet.

Twitter will put your promoted tweets in a daily campaign targeting the type of audience you want to reach as previously indicated in your settings. All Twitter users have the ability to interact and engage with Twitter Ads the same way they would with your organic content.

-Twitter Ads:

Twitter Ads is a great option if you’re using different types of tweets to achieve one goal for your business. It’s ideal if you’re looking to grow your base of followers and brand awareness significantly through the platform.

Your business can decide between different objectives when it comes to your Twitter ads including app installs, video views, and website conversions, as well as audience targeting for your campaigns. This decision will impact the price you’ll need to pay to run your ad.

the Power of Facebook Marketing

Facebook is the most highly trafficked website in the world, and many prospects may not even take a company seriously, if it does  have a presence on Facebook. Your company should be taking advantage of all that the social network has to offer. However, just having a Brand Page is not sufficient. Tackling social media effectively takes strategy, insight, real engagement, smart social content curation and commitment. Posting original, highly shareable content, actively participating in industry discourse and building a following could win you a reputation as a thought leader and increased publicity and reach for your company. Successful social media marketing needs to be consistent, organized and strategic. Establishing a social media presence for your business is critical. What better place to establish or enhance your company’s social media presence than the most popular social network?

Highly Shareable Content

Posting relevant, valuable and information-rich content-jam-packed with solutions and insights-on your Brand Page is the primary way of increasing traffic and leads to your website via Facebook. To get the most out of your shared, original content, your updates must always include a call-to-action or CTA-complete with a link to a landing page for an offer. Present content that your fans and prospects care about. Share insight and solutions to common problems to generate interest and leave prospects eager to learn more about what your company can provide. You should also share relevant news and content from outside sources, including industry thought leaders and influencers; smart social content

Powerful, targeted and inexpensive – the case fo working Facebook Ads into your Inbound Marketing Strategy:

When salesy ads are anything but on trend, it’s hard to believe that there is one method of paid advertising that is anything but pushy. Combining Facebook Advertising with best practices of Inbound Marketing is an unstoppable way of attracting leads using valuable content. Times have changed since the old days of flashy pop-ups, and it’s all about personalized advertising. Now, 78% of adults appreciate receiving personalized ads, and when asked, they say Facebook is doing it best.

Lucky for you, Facebook makes it easy to serve up ads inbound style. By backing ads with relevant content, you serve your target audience with exactly the information they are looking for—at a fraction of the cost. On Facebook, the average spend to reach 1,000 people is just 25 cents. That’s the lowest cost per impression in ad history.

The secret to a successful Facebook ad campaign is knowing what content is most valuable to your audience. A great way to take the guesswork out of the process is to look at your metrics and see what’s doing well based on concrete figures. Choose posts that are gaining the most organic web traffic or that are receiving high engagement on social.

Facebook offers a few different targeting methods, but their two most popular (and most powerful) are interest targeting and behavioral targeting. With interest targeting, you can find people who already like or share content related to your industry. For example, if you have a blog post on how to raise social engagement, you might target people who ‘like’ the pages of different scheduling platforms or work in social media marketing. This is Facebook’s most powerful targeting capability, so you can get as specific as you want.

Behavioral targeting, on the other hand, allows you to target people based on actions they’ve taken in the past or are planning on taking in the future (because Facebook really does know everything). You can target people based on their online activities, their mobile browser, their previous purchase behavior and more. Behavior targeting is more action-oriented, so this method is most likely to get your brand in front of people ready to make purchase decisions.

Facebook ad strategy has a slight learning curve, but the ROI makes it completely worth it. Need some additional assistance to get started? Contact us and we’ll get you set up with FB ads that deliver.

What is Social Media Marketing?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

How Social Media Marketing Can Help You Meet Your Marketing Goals

Social media marketing can help with a number of goals, such as:

• Increasing website traffic
• Building conversions
• Raising brand awareness
• Creating a brand identity and positive brand association
• Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list.

How to Choose the Best Social Media Platforms for Marketing?

Here’s a brief overview about how to use social media for marketing according to each platform’s unique user base and environment. Different social media marketing sites require different approaches, so develop a unique strategy tailored for each platform.

-Using Facebook for Social Media Marketing:

Facebook’s casual, friendly environment requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page.  You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. And remember, organic reach on Facebook can be extremely limited, so consider a cost-effective Facebook ad strategy, which can have a big impact on your organic Facebook presence as well

-Using Google+ for Social Media Marketing:

Google+ entered the scene as a Facebook competitor, but it now serves a more niche audience. It won’t work for everybody, but some communities are very active on Google+.

On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.

Note that Google has announced plans to retire Google+

-Using Pinterest for Social Media Marketing:

Pinterest is one of the fastest growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads.

Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your Pinterest strategy, remember that the social network’s primary audience is female. If that’s your demographic, you need a presence on Pinterest!

-Using Twitter for Social Media Marketing:

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.

Mix up your official tweets about specials, discounts, and news with fun, brand-building tweets . Be sure to retweet when a customer has something nice to say about you, and don’t forget to answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible to nurture and build your following.

-Using LinkedIn for Social Media Marketing:

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. It’s also great for posting jobs and general employee networking.

Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established as a thought leader and earns trust.

-Using YouTube for Social Media Marketing:

YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!

Using social media in marketing does more than improve site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences.