The Benefits of WordPress in Digital Marketing
Jami Dali
Mar 16, 2021

The Benefits of WordPress in Digital Marketing

One of the best Content Management System is WordPress as its functionality can be expanded to fit most of the website needs, desired by most of the client. Throughout the year of 2015, the digital marketing plan for a business requires a Content Management system which is simple to run and which will not obstruct the purpose of promotion as well as content.

There is a reason why many WP developers and marketers prefer WordPress nowadays to build websites and systems for their clients. It’s easy to use and a tonne of feature rich plugins make things a lot flexible for business owners as well as developers.

Unlike other CMS, WordPress does have options to make your on page SEO strong.

Here are some of the benefits of WordPress in Digital Marketing:

  • Content marketing: is a proven digital marketing strategy. Organizations produce content their audience can use and adds it to their website or blog. Then, this content gets promoted through social, email, paid channels and more to reach the target audience.

Marketers can use targeted keywords and phrases in the content to drive search engine visibility. And this useful               content on your website is valuable to your target audience. This value helps to build backlinks – links back to the             website – through social shares and other mentions.

WordPress is an ideal CMS for content marketing. It started as a blogging tool so content marketing is in its blood.             It has been refined over the years to make it one of the easiest utilities for creating and editing website content.

  • Website Portal: While not a full fledged Association Management System like iMIS, WordPress has a wide variety of plugins available (including an iMIS plugin) that can help you manage most membership needs.

You can easily manage your members, offer payment and scheduling options for events, sell merchandise, and                 much more. Associations and nonprofits as well as small to medium sized businesses can use WordPress to                       create a community of brand evangelists.

With these plugins and a solid digital marketing strategy, organizations can turn their website into a portal where              their community of members, clients, etc. can gain access to information.

WordPress functionality can also be extended and customized to do just about anything you need. So, you don’t               need to settle for “off the shelf,” you can make your website a custom resource dedicated to the specific needs of             your audience.

This is called Utility Marketing.

  • Community Building: With the functionality and strategies mentioned above, you have a powerful Youtility tool as Jay Baer puts it.

Your website will be the hub of a community of clients, members, whoever your target audience might be.

From this hub you can build the marketing wagon wheel (see below) where social channels are the spokes.

The wheel is completed as your community starts sharing and discussing the content, events, merchandise that                lives on your website the wheel hub.

The channels in the outer ring might change over time but the hub stays the same.

  • SEO (Search Engine Optimization): is the process of optimizing your website and the links to it such that Google finds value based on certain keywords and phrases. You can use WordPress to greatly improve your SEO based on the following:

Using a plugin like Yoast, you can easily test the SEO strength of a page or customize the page title and META                     description.

WordPress eliminates any content bottlenecks which means content will be updated more often. This will                           improve rankings.

WordPress allows you to expand the pool of content editors in house. This is an extension of point 2. These                        editors, if invested in the success of the organization, are empowered to make changes on a regular basis which                improves the SEO of the site.

  • Conversion: Turning visits into leads/sales  is easier with a CMS. You can track which content gets visits, shares, or comments and which do not. Then, tweak or eliminate the bad content and expand on the good content.

You can also track which calls to action work and which do not. With WordPress, you can try a variety of offers                   and calls to action. So, after identifying an offer/call to action isn’t working, you can replace it with something                     different that could produce better results.

Your website design/development firm can setup callouts and calls to action like buttons, styled boxes and more.             And using a plugin like Advanced Custom Fields, the developer can set these up to be easily editable.

  • WordPress vs Other Content Management Systems: There are plenty of CMS options out there. I suggest that before making a decision, you do your research.

The majority of our clients are a perfect fit for WordPress. While other content management systems have similar             functionality to WordPress, there are some glaring differences…

-cost: because WordPress is open source, there is no license.

proprietary system usually has a monthly or yearly fee. Also, the pool of available WordPress developers is vast. Competition means competitive pricing. Of course, price isn’t everything. A large group of available developers also means you won’t be left stranded if your developer goes AWOL.

-Portability: Because WordPress is built on a widely supported

platform of PHP and MySQL, and it’s open source, it can be hosted just about anywhere. And because it’s not tied to any package or proprietary system, you’re not stuck in some agreement you can’t get out of.

-Flexibility: There are so many plugins for WordPress that you

can find one for just about any sort of functionality you need. And any custom functionality not supported by a plugin can usually be developed by the many quality PHP developers out there.

-Longevity: With many CMS’s, an upgrade to the latest version is

a major headache. With WordPress, it’s usually a day at most and sometimes just a flip of the switch. I would always recommend checking with your developer before doing an update.

  • Agile Marketing: In 2017, agility continues to be super important. It  means that your team is able to market on their time… not within the schedule of one staff member or your design/development firm.

The time between idea and implementation can sometimes be a matter of minutes with agile marketing. This                     makes the CMS your content superhero.

You can discuss content marketing initiatives and then implement them right away. If you lag at all, you                                coupossibly lose out to your competition.


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