During discovery, our team seeks to gain a clear understanding of your business, your industry, your target customers, and your competitors. In this first phase, our team will define deliverables and align with you on campaign goals and expectations.

To hold ourselves accountable, we continually build and refine strategic plans to make sure things don’t fall through the cracks. Because we never let anything run on auto-pilot, our planning includes regular testing.

With a strategy now in place, our team evaluates how to best optimize the current campaign structure for quick wins, so you don’t have any downtime. During the management of the now-optimized existing structure, we’ll work on building out campaigns for best performance, keeping in mind historical Quality Score factors.

Keywords are a fundamental component of any PPC campaign. We segment keywords thematically to tailor ads and landing page experiences. Management goes beyond the initial research, requiring constant search query analysis for the creation of new keywords, ad groups, and negative keywords. The result is a lean account focused on the best producing keywords.

We write copy that doesn’t just sell—you can trust us to make your brand look good. Our copywriters have years of experience writing specifically for search engines. We’re never satisfied with OK, which is why we’re always testing new ad copy to see what resonates best with your target audience.

By leveraging available data, we adjust bids, budgets, and even ad copy to make pay per click a genuinely one-to-one experience. Through audience creation and management, we go beyond just keywords to maximize the return on investment of your ad dollars.

If you couldn’t tell, we are not fans of passively letting campaigns run. No matter how well a campaign is doing, we constantly check in to understand how we can make your ad dollars work harder for you. A campaign not watched closely will waste your money, sometimes drastically. Ask us about “DOHA.”

We provide data and insights on a weekly basis with full transparency. When things are going well, we’ll share why. When performance is down, we don’t sugarcoat the news and provide recommendations on how to right the ship. Your dedicated account manager will discuss findings with you on set calls weekly or at an interval of your choice, looping in other team members and analysts as helpful to the conversation.