What is Google Shopping?
Google Shopping is a Comparison Shopping Engine that consumers can use to shop products from numerous retailers.
Google Shopping most results include:
- The product’s name
- An image of the product
- The retailer’s name
- The product’s price
To appear your products in Google Shopping, you must upload product data to Google Merchant Center and pay to run Google Shopping ads.
Increased visibility on Google
A broader presence
Shopping ads give you another way to reach users on Google and can increase your traffic from a single search term.
Access to qualified leads
Better than text-based ads
Between the high conversion rate and better targeting, Google Shopping Ads are far more effective than AdWords text ads. The other formatting, such as product images and star ratings, also make them more attractive to click on. Studies show that Google Shopping Ads generate 26% higher conversion rates and have a 23% lower cost-per-click than text ads, showing a clear preference over text-based ads.
Better Traffic Targeting
Furthermore, Google Shopping will allow you to target your advertisements better to cater to specific markets.
A lot easier to manage
You set up your Google Shopping Feed in your Google Merchant Center account. You can pull product data directly into Google through the use of an app that connects your online store through Google Shopping’s API.
Google Shopping Ad Process
1. Set Your Goals
2. Opportunity Assessment
3. Shopping Feed Setup
4. Analysis & Management
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