Brand Positioning What is brand positioning? Defined as the space a company owns in the mind of a customer and how it differentiates itself from competitors, brand positioning is a marketing strategy that helps business set themselves apart. From cell phone...

Brand Loyalty What Is Brand Loyalty? Brand loyalty is the positive association consumers attach to a particular product or brand. Customers that exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite...

Creativity What is Creativity? Creativity is the ability to transcend traditional ways of thinking or acting, and to develop new and original ideas, methods or objects. Let’s break that down: It’s an ability It’s also an ability to run a mile, or to do calculus or...

Productivity What is Productivity? Productivity is getting important things done consistently. And no matter what you are working on, there are only a few things that are truly important. It is a crucial factor in production performance of firms and nations....

Brand Strategy What is a brand strategy? A brand strategy can be hard to define but encompasses: What your brand stands for. What promises your brand makes to customers. What personality your brand conveys through its marketing. As you can see, many of these things...