Category: <span>Branding</span>

Online Research

Online Research

Online Research What is online Research? Online research is a research method that involves the collection of information from the internet. With the advent of the internet, the traditional pen-and-paper research techniques have taken a backseat and made room for...
Business Valuation

Business Valuation

Business Valuation What Is a Business Valuation? A business valuation is a general process of determining the economic value of a whole business or company unit. Business valuation can be used to determine the fair value of a business for a variety of reasons,...
Brand Positioning

Brand Positioning

Brand Positioning What is brand positioning? Defined as the space a company owns in the mind of a customer and how it differentiates itself from competitors, brand positioning is a marketing strategy that helps business set themselves apart. From cell phone...
Brand Loyalty

Brand Loyalty

Brand Loyalty What Is Brand Loyalty? Brand loyalty is the positive association consumers attach to a particular product or brand. Customers that exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite...
Creativity

Creativity

Creativity What is Creativity? Creativity is the ability to transcend traditional ways of thinking or acting, and to develop new and original ideas, methods or objects. Let’s break that down: It’s an ability It’s also an ability to run a mile, or to do calculus or...
Productivity

Productivity

Productivity What is Productivity? Productivity is getting important things done consistently. And no matter what you are working on, there are only a few things that are truly important. It is a crucial factor in production performance of firms and nations....

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