GOOGLE SHOPPING

Facts..
People searching on the Google Shopping network are statistically more likely to buy than shoppers on other networks. This means that by having your products listed, you can show off your items to customers who are ready to buy.



What is Google Shopping?

Google Shopping is a Comparison Shopping Engine that consumers can use to shop products from numerous retailers.

Google Shopping most results include:

The product’s name
An image of the product
The retailer’s name
The product’s price

To appear your products in Google Shopping, you must upload product data to Google Merchant Center and pay to run Google Shopping ads.

Why use Google Shopping?

Increased visibility on Google

Google Shopping ads often appear at the very top of SERPs for product-related searches, so they’re the first thing users see. They also stand out from the text-focused elements that make up the rest of the SERP because of their visual format.

A broader presence

More than one Shopping ad from an individual retailer can appear on a SERP. You can also have Shopping ads, a text ad, and an organic result from your website all show up on the same SERP.
Shopping ads give you another way to reach users on Google and can increase your traffic from a single search term.

Access to qualified leads

Google Shopping ads allow you to reach leads who are actively searching for products like yours. You can also give users the information they need to make a purchase right in your Shopping ad, helping leads get closer to a purchase decision before they arrive on your website.

Better than text-based ads

Between the high conversion rate and better targeting, Google Shopping Ads are far more effective than AdWords text ads. The other formatting, such as product images and star ratings, also make them more attractive to click on. Studies show that Google Shopping Ads generate 26% higher conversion rates and have a 23% lower cost-per-click than text ads, showing a clear preference over text-based ads.

Better Traffic Targeting

Google Shopping is an attractive platform for online retailers. It provides you with a clear route to finding people with the intent to purchase your products. Contrary to regular search, you can be reasonably sure that those typing terms into Google Shopping are looking for products. If not, then why else would they be there.
Furthermore, Google Shopping will allow you to target your advertisements better to cater to specific markets.

A lot easier to manage

Text ads require advertisers to select and bid on the keywords they want to target. Google Shopping Ads are much simpler and eliminate the keyword process entirely. Instead of bidding on keywords, Google decides what keywords are relevant based on your product data feed.
You set up your Google Shopping Feed in your Google Merchant Center account. You can pull product data directly into Google through the use of an app that connects your online store through Google Shopping’s API.

GOOGLE

Google Shopping Ad Process

1. Set Your Goals

Our team of Pay-Per-Click specialists will work with you to determine your Shopping feed goals.

2. Opportunity Assessment

After our initial consultation, we will perform product and industry based assessments to gain further insights on the products you sell and how competitive your industry is within Google Shopping.

3. Shopping Feed Setup

Depending on your shopping cart’s specifications and configurations, there are a few different ways to set up your Google Shopping feed. Our team will work with you to gather product data and submit it to Google in the best possible format.

4. Analysis & Management

Once your Shopping feed has been submitted to and approved by Google, your products will begin to appear within consumers’ search results. To ensure that your products are performing to the best of their abilities, regular analysis and maintenance is done by our PPC management team. Adjustments are regularly made to product attributes and bidding strategy for Shopping feed success.

Google Shopping Ads Packages

Key Features

Monthly Investment
Monthly Investment
Feed Optimization
Feed Optimization
Product Categorization
Product Categorization
Analytics Reporting
Analytics Reporting
Dedicated Account Representative
Dedicated Account Representative
Daily Automatic Submission to Chosen Engines
Daily Automatic Submission to Chosen Engines
SKU Suppression
SKU Suppression
Product Filters
Product Filters
Initial Feed Review & Guidance
Initial Feed Review & Guidance
Ongoing Feed Review
Ongoing Feed Review
Managed Feed Optimization
Managed Feed Optimization
Bid Management Services
Bid Management Services
Ongoing Addition of Negative Keywords
Ongoing Addition of Negative Keywords
Submissions to Google Shopping
Submissions to Google Shopping
300+ SMEs behind campaign driving results
300+ SMEs behind campaign driving results
Setup of Dynamic Remarketing in Google Ads
Setup of Dynamic Remarketing in Google Ads
Feed Compatible with Existing Affiliate Program
Feed Compatible with Existing Affiliate Program
Minimum Management
Minimum Management
Shopping Feed Setup
Shopping Feed Setup

Growth

$349 / Mo

Monthly Investment
$500 Up To $2000
Feed Optimization
Product Categorization
Analytics Reporting
Dedicated Account Representative
Daily Automatic Submission to Chosen Engines
SKU Suppression
Product Filters
Initial Feed Review & Guidance
Ongoing Feed Review
Managed Feed Optimization
Bid Management Services
Ongoing Addition of Negative Keywords
Submissions to Google Shopping
300+ SMEs behind campaign driving results
Setup of Dynamic Remarketing in Google Ads
Feed Compatible with Existing Affiliate Program
Minimum Management
3 Months
Shopping Feed Setup
160$

Business

$699 / Mo

Monthly Investment
$2001 Up To $4000
Feed Optimization
Product Categorization
Analytics Reporting
Dedicated Account Representative
Daily Automatic Submission to Chosen Engines
SKU Suppression
Product Filters
Initial Feed Review & Guidance
Ongoing Feed Review
Managed Feed Optimization
Bid Management Services
Ongoing Addition of Negative Keywords
Submissions to Google Shopping
300+ SMEs behind campaign driving results
Setup of Dynamic Remarketing in Google Ads
Feed Compatible with Existing Affiliate Program
Optional
Minimum Management
3 Months
Shopping Feed Setup
160$

Brand Positioning

Branding

If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for you! Today I’m going to define the concept with simple words and show...

Brand Strategy