E-COMMERCE SEO PACKAGES
Proven E-commerce SEO Strategies to Drive Customers to Your Website & Increase Sales & Revenue
What is Ecommerce SEO?
Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.
You can get traffic from paid search, but SEO costs much less. Plus, ad blockers and ad blindness can reduce the effectiveness of paid search, so you’ll want to optimize for search regardless.
Ecommerce SEO usually involves optimizing your headlines, product descriptions, meta data, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines.
Expert Ecommerce SEO to Attract Customer Traffic & Grow Sales
Your online store’s success depends on how easily the customer search can find your products. Most Ecommerce websites have similar products making it difficult for the user to identify your site. That’s where you need the expertise of PageTraffic.
WOONAS have comprehensive and effective SEO strategy to rank your business high in search results, increase brand awareness and drive quality traffic to your E-Store for increased sales and revenue.
Driving brand awareness
Most ecommerce sites need search engine optimization for low-cost brand awareness. An appearance on the first page of search results or in Google’s Answer Box could be the first time a shopper has stumbled across your brand or could trigger her to remember that she once visited your site.
Filling the marketing funnel
The traditional marketing funnel relies on a steady stream of new shoppers. SEO plays a critical role in driving lower-cost top-of-funnel traffic at the awareness stage.In adition, SEO plays a role in the other stages, as well. As shoppers continue their journey from awareness to interest (research) to action (purchase), the intent revealed in their keyword choices moves from informational to transactional.
Expanding remarketing audiences
Once shoppers land on your site through organic search, your paid search team can place cookies for remarketing campaigns. You can then expose display ads to those shoppers when they leave your site and continue their journeys. The more people you drive to your site, the larger your remarketing audiences will be.
Improving the user experience
A strong user experience drives conversions. SEO helps understand shoppers and thus optimize your site’s usability. That, in turn, can improve rankings. Keyword data provides a window into shoppers’ desires. They want something; that’s why they’re searching. Sites that fill that desire quickly are more likely to make the sale. That same data helps understand how shoppers think or speak about their desires. Using their keywords on your site can improve the experience.
Lowering paid search costs
The content you optimize for SEO should also benefit Google Ads campaigns, presuming you collaborate on the phrases that drive value for organic and paid search. Google’s Quality Score measures the relevance of ads to landing pages, to determine the cost per click.
Optimized landing pages mean better Quality Scores, lower click costs, and higher performance in organic search.
Creating lasting value
SEO is an investment in long-term performance. Unlike advertising, its value does not stop when the campaign ends.
But SEO is not a one-and-done endeavor. It’s a never-ending cycle of optimization projects, each focusing on the content, design, or technology that makes up your site. Each project will likely have long-term value, elevating organic search performance for months or years.
SEO
Our SEO E-Commerce Services
Keyword Identification
Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are called keywords or key phrases.
By using keyword research tools, asking your customers how they describe your products, or working with you to find the keywords you already know are successful, we’ll find out how you should describe your store or products to rank highly in searches.
Keyword identification is a critical part of our ecommerce SEO services because it establishes an effective strategy for your business.
Content Creation
Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your ecommerce store. Content can come in the form of a blog, Infogragh, articles and even press releases.
A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.
More than 60 percent of users prefer companies that create custom content, which can set your ecommerce store apart from others in your industry. That’s why companies that use content marketing more than quadruple their conversions compared to businesses that don’t.
With a talented team of writers, as well as a creative team of Internet marketers, WOONAS builds innovative content marketing strategies as a part of our ecommerce SEO services — our ecommerce SEO packages include quarterly content.
Navigation Optimization
SEO for E-Commerce sites also includes making your site user-friendly. You need an easy-to-navigate website, even if you carry a wide variety of products. We’ll make sure that everything has appropriate sections or categories, and that there is a link to each top-level page from somewhere in your menu.
If not, you may find that users get confused and leave your site almost as soon as they arrive. Why stay if they can’t find what they want? This quick departure can lead to a higher bounce rate.
High bounce rates tell search engines that your website isn’t as relevant for the search terms it’s ranking for — which is why a high bounce rate can lead to a drop in your rankings. That’s why web design, as well as the design of your landing pages, is an imperative feature of E-Commerce SEO.
Product page optimization
When it comes to eCommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.”
To ensure that your product pages earn a high ranking in search results, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number so you show up in searches for that, too.
Your product pages should also include images of the items you are selling.
Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its color to its uses. For search engines, your images offer insight into the context of your product page.
It’s important to note, however, that it’s critical to optimize images for search engines. They cannot “read” images. They rely on the image filename, image alt text, and nearby content to understand images.
That’s why our dedicated team optimizes your images for SEO.
Plus, we review each page of your website in-depth to ensure that you’re targeting long-tail keywords and that you’re not missing crucial SEO elements like title tags. The result is a product page that’s ready to convert consumers.
Social Media Network Setup
If you haven’t set up your social media profiles or optimized them, a social media optimization company can help you get started. At WOONAS, we’ll help you get your accounts set up and fill out all the information on your business profiles.
You’ll have complete ownership over your account. Our team will help you get set up and optimized to provide your followers with valuable information about your business.
E-Commerce SEO Packages & Pricing
Starter
Professional
Market Leader
Page Traffic E Commerce SEO Benefits
Ecommerce SEO to bring your online store great visibility, customer traffic, sales and profits
Improving your online visibility
Using best SEO practices, we devise customized and competitive SEO strategy to keep you ahead of your competitors.
Optimizing entire product line
We optimize each of your products so that your target customers can find you while searching online.
Connecting you to high-value shoppers
We connect you to your target customers by making your store visible to them, thus maximizing sales and profits.
Long-term Revenue
Instead of delivering results overnight, SEO services serve as your long-term source to earn significant revenue over time.
Beating you competitors
Using best SEO practices, we devise customized and competitive SEO strategy to keep you ahead of your competitors.
Cost-effective way to market your site
Ecommerce SEO is powerful, result-oriented yet highly cost-effective way to drive desirable SEO results.
The Benefits of Dropshipping
Dropshipping What is Dropshipping: Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped...
How API-driven Commerce Is Changing the Digital Customer Experience
How API-driven Commerce Is Changing the Digital Customer Experience What are APIs? APIs are contracts between different applications. They determine how to exchange data and how to structure them. If two communication partners agree on a set of rules, they can share...
Headless Commerce
Headless Commerce What is Headless Commerce? Headless commerce architecture is the decoupling of the front-end presentation layer of a website from the back-end E-commerce functionality. Developers can utilize their front-end technology of choice to deliver...