Steve Jobs had on marketing and advertising. Steve Jobs was the entrepreneur, inventor, and brains behind the rise of Apple, which poised Apple to become one of the most valuable brands and most successful companies in the world. A large part of Apple’s success is due to its marketing. Needless to say, Apple’s marketing has been successful. This is the view Steve Jobs had on marketing and advertising: For your marketing message to be successful and to build a powerful brand, you need to communicate values in your marketing, not just product features or benefits. When you do this you have to be very clear and have a single message.

The Apple co-founder hinted at how the internet would have an impact on “commerce” — this was before the term “e-commerce” had been coined, of course.

Steve Jobs most famous marketing quotes

• Make a Great Product

create an excellent product. From its performance, to the physical space each one occupies, the design, and the beautiful box it comes carefully wrapped in.product quality comes first and not just a great packaging and excellent marketing strategies. The key is that the product is excellent.

• Don’t Sell Products, Sell Dreams

Apple’s strategy involves selling their consumers a global package of dreams, personal experiences, and status, and it makes almost all other products go unnoticed if they don’t carry the Apple logo.

• Focus on the Experience

Focus on creating a universe of sensations, experiences, and values that the person gets when they buy your product. Analyze how it feels to use and buy your products, and think about what you need to improve, and what you need to focus on.

• Turn Consumers Into Evangelists, Not Just Customers

Getting the consumer to want to recommend the brand, and without being paid for it.

• Master the Message

You can have a great product but if communication fails, it’s like watching a stand-up comedian do a gig in a completely different language.

Jobs gave us some of the best speeches in corporate history. He preached against PowerPoint presentations, saying you only have to use them when it’s really necessary. Mastering the topic, the message, and knowing how to present it without visual aids, speaks much more than a cute drawing created with some elegant color scheme. For large groups, PowerPoint is excellent but Jobs hated when people brought in presentations into meetings, because he saw it as a sign that they didn’t completely dominate the topic they were presenting.

• Decisions Should be Made by a Group, Not a Committee

No wonder there aren’t any monuments of committees. Important decisions should be made by a group designated to decision making.  A small group who trusts in each other and in their instincts because they are all immersed in the company’s objectives. You should always encourage the team to discuss ideas, but then only leave those most suitable to make the final decisions.

• Find an Enemy

Make it clear who the enemy is, and try to get people to take a side.

Choosing sides is part of human behavior and was introduced as an idea by the French social psychologists Gabriel Tarde and Gustave Le Bon. The herd mentality or mob mentality is what happens when the collective consciousness occurs in a group of people influenced and pressured by the masses to adopt certain behaviors, follow trends, and/or purchase products. The desire to belong and to explain the disorder of the world makes consumers feel better about belonging to the ideology of a brand that matches their own thoughts and values. If you don’t stand up for what you believe in, you’ll go unnoticed.

• Keep the Design Simple, and When You Get There, “Simply it Even More”

It’s the essence of the coveted Apple products. No other competing product beats their level of simplicity. From the user experience to its aesthetic design and delicate work put in to make their products intuitive. So, one thing is absolutely clear: less is more.

• You don’t Have to be the First, but “You’ve Got to be the Best”

Even though other competition was already on the market, Apple took those same products and improved the user experience, navigability, weight, packaging, and distribution channels. They achieved better design, size, they listened, paid attention, and managed to design products that are super convenient to carry with you everywhere you go.

• Innovate or Die

Steve Jobs knew that the key was diving into the user experience and identifying what they need, and what they want. Thinking outside the box, and constantly providing products and services that meet those needs. Apple remains a precursor in the current.