the Power of Facebook Marketing

Facebook is the most highly trafficked website in the world, and many prospects may not even take a company seriously, if it does  have a presence on Facebook. Your company should be taking advantage of all that the social network has to offer. However, just having a Brand Page is not sufficient. Tackling social media effectively takes strategy, insight, real engagement, smart social content curation and commitment. Posting original, highly shareable content, actively participating in industry discourse and building a following could win you a reputation as a thought leader and increased publicity and reach for your company. Successful social media marketing needs to be consistent, organized and strategic. Establishing a social media presence for your business is critical. What better place to establish or enhance your company’s social media presence than the most popular social network?

Highly Shareable Content

Posting relevant, valuable and information-rich content-jam-packed with solutions and insights-on your Brand Page is the primary way of increasing traffic and leads to your website via Facebook. To get the most out of your shared, original content, your updates must always include a call-to-action or CTA-complete with a link to a landing page for an offer. Present content that your fans and prospects care about. Share insight and solutions to common problems to generate interest and leave prospects eager to learn more about what your company can provide. You should also share relevant news and content from outside sources, including industry thought leaders and influencers; smart social content

Powerful, targeted and inexpensive – the case fo working Facebook Ads into your Inbound Marketing Strategy:

When salesy ads are anything but on trend, it’s hard to believe that there is one method of paid advertising that is anything but pushy. Combining Facebook Advertising with best practices of Inbound Marketing is an unstoppable way of attracting leads using valuable content. Times have changed since the old days of flashy pop-ups, and it’s all about personalized advertising. Now, 78% of adults appreciate receiving personalized ads, and when asked, they say Facebook is doing it best.

Lucky for you, Facebook makes it easy to serve up ads inbound style. By backing ads with relevant content, you serve your target audience with exactly the information they are looking for—at a fraction of the cost. On Facebook, the average spend to reach 1,000 people is just 25 cents. That’s the lowest cost per impression in ad history.

The secret to a successful Facebook ad campaign is knowing what content is most valuable to your audience. A great way to take the guesswork out of the process is to look at your metrics and see what’s doing well based on concrete figures. Choose posts that are gaining the most organic web traffic or that are receiving high engagement on social.

Facebook offers a few different targeting methods, but their two most popular (and most powerful) are interest targeting and behavioral targeting. With interest targeting, you can find people who already like or share content related to your industry. For example, if you have a blog post on how to raise social engagement, you might target people who ‘like’ the pages of different scheduling platforms or work in social media marketing. This is Facebook’s most powerful targeting capability, so you can get as specific as you want.

Behavioral targeting, on the other hand, allows you to target people based on actions they’ve taken in the past or are planning on taking in the future (because Facebook really does know everything). You can target people based on their online activities, their mobile browser, their previous purchase behavior and more. Behavior targeting is more action-oriented, so this method is most likely to get your brand in front of people ready to make purchase decisions.

Facebook ad strategy has a slight learning curve, but the ROI makes it completely worth it. Need some additional assistance to get started? Contact us and we’ll get you set up with FB ads that deliver.