by Jami Dali | Jan 4, 2021 | Branding
Brand Strategy What is a brand strategy? A brand strategy can be hard to define but encompasses: What your brand stands for. What promises your brand makes to customers. What personality your brand conveys through its marketing. As you can see, many of these things...
by wonasadmin | Jan 2, 2021 | Branding
By Mitchell Grant What Is Brand Management? Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal...
by wonasadmin | Jan 2, 2021 | Branding
If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for you! Today I’m going to define the concept with simple words and show...
by wonasadmin | Jan 2, 2021 | Branding
Written by Carly Stec Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just...
