Branding Your WordPress Website
The best thing about WordPress is that anyone with a great idea for a website or online business can use it to bring that idea to life without the need for any technical know-how or even a large budget.
It’s for this reason that branding your WordPress website is so important – helping you to not only stand out from the crowd in the first place but build the kind of unwavering brand loyalty that keeps your audience coming back to you rather than to one of your competitors.
Branding Your WordPress Website: Seven Essential Steps
- Define Your Style: As soon as the word ”branding” is mentioned, it’s’s easy to get swept up in the excitement that comes with creative tasks like drawing logos and brainstorming clever marketing slogans.
Keep in mind that it is your audience that should be dictating your branding style, not your tastes or the whims of your boss.
If you’re targeting a youthful audience, for example, then vibrant colors and a playful language will make a much more significant impact than the kind of formal voice and corporate design that you might use to appeal to high-earning professionals.
Consistency is key here. Once you have a solid understanding of the kind of style your audience responds best to, check that every new branding element you choose fits that style.
- Choose a Theme With Suitable Branding Options
WordPress themes are the very backbone of your website’s branding, serving as the one tool that brings all of the other tools together into one complete, presentable package.
Some don’t have the option to include a logo while others offer a limited color palette that you can usually only change by diving into some custom CSS.
With that in mind, be on the lookout for a theme that offers all the customization options you need while still complementing your overall style.
If you feel more confident about creating you’re own style: use Elementor and create everything from scratch.
Another factor to consider here is whether your chosen theme comes with a fixed set of fonts or whether it allows you to use a tool like Google Fonts to select a typeface that’s in keeping with your branding.
- Create Your Logo: Your logo matters and can make all the difference in how audiences connect to your brand.
A visitor might not remember a single word of that beautifully-written copy on your homepage, but they’ll remember a good logo, especially if it’s an accurate reflection of your style and identity.
So, how do you create one?
You could always have a go at designing one yourself. Don’t have tools like Gimp or Photoshop installed on your computer? Services like Canva are entirely free and make creating a logo as easy as dragging a mouse around the screen.
Whichever approach you take, keep in mind that you’ll usually need to ensure your logo meets specific size dimensions so that your theme can display them correctly.
From Your WordPress dashboard, go to Appearance – Customize – Header. This is typically the place where you’ll upload your logo, and it should tell you what dimensions that logo should be. If it doesn’t, you’ll find them in the documentation that comes with your theme.
- Create a Favicon: It is a small image -usually a tiny version of your logo- that appears at the top of a web browser next to the title of the page.
using one helps visitors to quickly identify your website if they have lots of tabs open or if they’ve saved your site in their bookmarks or favorite folder (favicon is short for ‘favorite icon.’).
WordPress will convert any image file into an icon providing it’s the appropriate size.
How to Upload a Favicon to WordPress
When you have your icon ready, head once again to Appearance – Customize. Most themes will include the option to upload your favicon under the ‘Site Identity’ tag.
- Choose a Color Scheme: For the sake of consistency, the colors you choose for your WordPress website will end up being the same colors used across every aspect of your brand, including your social media channels and any offline marketing you do. So it pays to choose them carefully.
All manner of research has been done to show that colors have a profound psychological influence on a person’s decision making and can trigger strong emotional responses.
You’ll want to do your research to pick out the colors that best reflect your brand, but be careful not to throw too many of them into your design.
As a general rule, three colors should be enough, four at the very most. Anything more than that may end up distracting from what’s important.
- Develop Your Brand Voice: Take away all the design elements of your website, and all that remains is your content. That content may be the words on your blog or the products in your eCommerce store. It may be a video, or it may even be a carefully designed Infographics.
Whatever it is, that content will have a voice, and that voice will make a big difference when your visitors come to decide whether your brand is right for them.
- Consider Your Cross-Platform Branding Options
Your voice is on point, your design looks the part, and you’ve created the kind of logo that puts those famous Golden Arches to shame. As far as branding your actual WordPress website goes, you’ve made a great start
Once your website goes live, you’ll no doubt want to promote, drawing in as many visitors as you can through social media platforms like Facebook, Twitter, and Instagram.
When you do, there are two things you’ll need to consider:
- Choosing the right platforms
- Maintaining consistency across those platforms.
When you’ve chosen the platform(s) that work best for you, make sure that your profiles use the same colors, logo, and voice as your main website.
If you follow WPLift on Facebook or Twitter, you’ll notice that our branding is the same on both platforms and matches the look and feel of our main website.